Decline in meat sales – increased interest in meat free food – Framtiden.no – Future in Our Hands

Norwegians eat 1,203 animals in their lifetime, a slight decrease from last year.

Distributed on animal species eats a Norwegian during their lifetime:

• 1137 chickens and other poultry.

 

• 6 bulls and cows

 

• 28 pigs

 

• 23 sheep and lambs

 

• 1 reindeer

 

• A half moose

 

• A half deer

 

• Half a gazelle

 

• 5 small game

 

The calculations are based on figures (SSB). In addition, smaller quantities of meat from other animals. Read full paper here.

Positive decline, but still too much

Director Arild Hermstad welcomes the decline in meat consumption.
– More and more are concerned that a reduced meat consumer is good for health and the environment. In addition, I believe that more are finding that good meat-free food is more than Chinese cabbage with hamburger dressing, says Hermstad.

A calculation of the Future in our hands shows that the Norwegians had cut the meat once a week, it would equivalent to the emissions from 200,000 cars.

Although it is a positive decline, eat a Norwegian total of 80 kg of meat a year. Around half the population eats more red meat than recommended by the Health Directorate. FIOH believes that Parliament should impose a tax on meat, to reduce meat consumption in Norway.

Increased interest in meat-food stores

– Increased demand for vegetarprodukter is an international trend that we now take out in Norway, says Christian Hoel, the Coops in a press release this summer.

Coop launched this summer one vegetarserie including burgers.

Several stores messages on increased sales of meat-free food. Norway Group reported a 28.6 percent rise in vegetarian ready meals and Coop reported that note now sells 54% more vegan products than last year.

– Customer surveys show that our customers are not necessarily buying vegetarian or vegan products because they are vegetarians or vegans, but because they want to reduce the intake of meat, says communications consultant in Norway Group Ingrid Solberg Gundersen VG line.