TV 2 has gained access to a strictly confidential memorandum penned by head hunters in Adecco as the last six months has been working intensely to acquire FIS a successor for cross-chief Skinstad.
In the prospectus for the important job, emphasizes Ski Federation itself faced with the candidates, that the current national model could be history in the long term.
– Sensational
– A possible development outlined is that cross-country sport will develop in the direction of the sport with greater focus on privatlag, other events and actors, and a different kind of dynamics between national and privatlag. Should this become reality, the current national model come under pressure, and work with sponsors get another character. This is a possible scenario that NSF – Cross country must take into account in its future work, writes associated prospectus.
Later in the document it emerges that the whole 90 percent of revenue in cross country comes from sponsors and that this fall alone will be renegotiated agreements for a total of 35 million.
– There will be a central role for a new leader To continue this work, writes associated.
TV2 commentator and jusekspert, Randi Gustad, believes it is startling that the associated write this in the internal document, and that it shows that Federation is far more uncertain road ahead than they have previously declared outward.
– Yes, at least if you see it in the light of the last days events there associated are radically against its decision in Northug affair, then it becomes sensational. This is the clear indication that they see on their own funding as challenged. And that they therefore look for other characteristics of the person who will take over the job of Skinstad.
Store appointments
TV 2 know that there are several major agreements to be renegotiated. There has been conflict surrounding agreement with Norway The group through its brands Spar, Ali Coffee and Asko are in direct competition with Petter Northug and Coop.
In addition, major sponsors that Bama and Maxbo also in his final year as sponsors for cross country.
The question is whether these major players are ready to spend as much money on the FIS product, as per Now not only is without Petter Northug, but also a pregnant Marit Bjoergen?
Principal Markedshøyskolen, Trond Blindheim, think cross country has a less valuable product to sell.
– They do not have an equally valuable product. When they lose their stars, those who take gold home to Norway, and then I think the sponsors their money sits deeper in their pockets, says Blindheim to TV2.
– Funding negotiable
Leader in the federation cross country committee, Thorbjorn Skogstad, believes the statement is undramatic.
He sits on a committee with a mandate from skistyret shall assess national model.
– We felt there could be a need for a thorough review across all branches, to see whether we are properly organized. It may be wise to do regardless of what we believe in the special issue, says Skogstad to TV2.
– The national model is rock solid. It discussed the financing of it. It is generally agreed that the person who has contributed to that we have created fantastic results across all branches in many, many years. Pretty sure it will work in the years ahead.
Ski Federation have both talked to other sports associations and with the sport privatlag in hunting on contributions to the plan.
Skogstad admits it is uncomfortable that the sport perhaps the biggest star is in opposition to scheme exists.
– It is clear that it is uncomfortable that a model that has worked so well for all and who are there to ensure the community gets downhill graded. It is not okay, but we must deal with it and be prepared that it might happen from time to time.
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