Today is Health and Human Services, Bent Høie (H) handed over the list of the amount of salt in the food proposed cut by 2018.
VG has gained access to the note shows the specific targets for the reduction of salt in food.
The document contains specific targets for the reduction of salt in food.
Among the proposals it is evident that by 2018 all salt in sausages, cold cuts and minced meat products be reduced by 15 percent. For butter and margarines goal is 25 percent less salt, and pizza 28 percent.
Specific measures
In June, the Minister of Health created one business group to come with specific measures to reduce the use of fat, salt and sugar.
The goal is to halve the salt content, cut the saturated fat by 35 percent and reducing sugar usage even further.
Orkla Chairman Stein Erik Hagen was the first meeting picked to promote the work of the group.
The industry should commit to developing and offering healthier products and make them easier for people to choose.
According to health authorities, we obtain twice as much salt as recommended. A high salt intake increases the risk of stroke and fatal heart attack, according to research from the World Health Organization.
The list that the Minister today is delivered, contains specific targets for how much salt reduction is recommended in the various product groups.
** For butter and margarines that make up the greatest share of the market, reducing it from an average of 1.5 g per 100 grams to 1.1 grams of salt per 100 g. It forms a salt reduction 25 percent.
** For snacks group is the potential for reduction differently from product to product, but it is according to the working group realistically with a reduction of 15 percent.
** For pizza is the average salt level of 1.8 grams per 100 grams. The goal is to get down to 1.3 grams per 100 grams – a reduction of 28 percent.
One of the problems with reducing added salt in food has been competition between manufacturers.
Taste can be a competitive advantage. Therefore want Høie the entire food industry will follow up actions simultaneously. Not just the big mataktørene.
The figures I have on the table today, the companies represented in the corporate group. They are major players in the industry. I hope this is an inspiration for others in the industry, so that the whole industry will follow up work on the reduction of salt in the salt partnership Directorate of Health to boot, says Høie to VG.
Want healthier food
Health Minister think most consumers want to eat healthier food, but it is difficult for each of us to make such choices every day.
– To influence the requires a lot of work and information. Therefore, it is very much more effective if we manage to get the major players in the Norwegian food industry and shops to join together as reducing salt content in food. Then give the results in the refrigerator for each of us, said Høie to VG in June.
As a result of the Minister’s efforts to help less salt in everyday food, walked Norway group for a couple of weeks ago out and promised salt-free ground beef in all its chains.
Also, Coop and Rema 1000 promised the following week to follow up with salt reduction initiatives in several of its ground beef.
The goal of business groups is the term closer cooperation between governments and the food industry, by the industry commits to developing and offering healthier products, in addition to making it easier for people to make healthy choices.
Regular meetings
Commercial Group consisting of representatives from the major players in the food industry, led by the Minister and meets 1-2 times a year.
The group will work out concrete measures that can help to improve the diet of the population in consistent with dietary recommendations and goals of the World Health Organization concerning the reduction of salt, sugar and saturated fat.
This corresponds industry:
When asked to range of stakeholders in the food industry, bekerfter all that they will achieve the goals for salt reduction by 2018.
ORkLA: represent much of the food we find on store shelves, and state that the period 2014 to 2018 will reduce the salt content in their products by 80 tons.
– It’s not just these product groups we will commit ourselves to reduce salinity, but this applies to all our Norwegian operations in accordance with the CMO objective. We will from 2014 to 2018 reduce the salt content in its products by 80 tons, write executive director Håkon Mageli in Orkla ASA.
TINE: says they are in the process of testing TINE -smør with less salt to ensure that it has the taste and usage with the quality of Norwegian consumers want.
– We will encourage Norwegians to get used to lubricate with less salt everyday, while we will provide choice and also offer smaller products with no salt and more flavorful varieties with a higher salt content, says communications director Øystein Knoph in TINE.
REMA 1000: Vice Mette Fossum Beyer says to VG that they have been working on salt reduction for two years already, and has achieved significant reductions.
– Our goal is 30 percent by the end of 2016. We will clear answer Fossum Beyer.
Norway Group (Ultra, Menu, Kiwi, Joker, Spar): – The overall goal is to reduce your intake of salt. But we must give attention to taste, consistency, durability and technology. It is important to ensure food safety throughout the process, says communications manager Erin Søyland in Norway Gruppen ASA.
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