(Mallorca): Thursday 6. October published the state budget for 2017. When will the adf. executive officer Anita Krohn Traaseth in Innovation Norway and get answers on whether finance minister Siv Jensen (Frp) and the Norwegian trade and industry minister Monica Mæland (H) supports her idea of using public funds to front the Uk as an international brand.
Project “Great Britain”
role model her is, according to Finansavisen, the project “Great Britain”, which has cost the government and industry over 200 million pounds over a three year period.
Innovation Norway shall not use as much, but have prayed about 322 million to a five-year innfasingsprosjekt. The money will be used to create a platform with various tools that can be used to promote the Norwegian business sector globally after the british model.
Traaseth believes that private operators are not willing to take the cost required for the establishment and operation of a national merkevareplattform. She doesn’t think private able to pull the wagon alone, but need the public’s help.
Brand Norway
“This is a well-known fellesgodeproblem resulting in a market failure where the private actors underinvesterer seen in relation to what is economically beneficial” type of Innovation Norway, in a note to Mæland. It bears the title “Brand Norway — a public good of increased internationalisation and value creation”.
According to Finansavisen is now several hundred companies and organizations in the united Kingdom connected with the promotion.
Currently, it is estimated that the “Great Britain”campaign has generated 1.2 billion pounds to the british economy, the type of Innovation Norway in their budsjettinnspill to the government.
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